SONY MUSIC LATIN

SONY MUSIC LATIN

SOCIAL MEDIA STRATEGY AND CREATIVE DIRECTION FOR THE RECORD LABEL @SONYMUSICLATIN

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Revamped the social media look and feel for Sony Music Latin's channels, emphasizing a fresh approach to communicate the latest updates and releases from their artists. Prioritized content based on the preferences of the everyday user, fostering genuine and authentic interactions.

INTERACTIVE CONTENT
SERIES

EDITORIAL
SOCIAL MEDIA
STRATEGY

LIVE COVERAGE OF EVENTS

With a strategic approach and creative direction, we were able to generate the following KPIs last year [2023]. By implementing an engagement-driven approach, featuring live coverage and delivering relatable content across digital platforms, we not only met but exceeded expectations, fostering meaningful connections with Sony’s audience.

+49.28M Impressions
+27.64M Video Views
+2.61M Interactions

PAID MEDIA CAMPAIGN STRATEGY